Social Media Toolkit

Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience.

Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Wild for Linfield will help you gain more followers, recognition and traction in advance of Giving Day.

Using 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the project, fund or are you love hat you support, then a broader hashtag tied to the cause (i.e. #SpreadingTheLove.) Having a succession of hashtags helps with branding!

We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. 

Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of Linfield University shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

• Save the date: Giving Day is April 8! You can be part of the celebration by giving to your favorite area. linfield.edu/wild to find out more.
• The real success of going Wild for Linfield will not be how much money we raise but the unbelievable impact those dollars will have when we put them to work! Join the Wild for Linfield movement on April 8 for Giving Day at linfield.edu/wild
• Let’s show Linfield we are full of generosity! On April 8, help us go Wild for Linfield and celebrate Giving Day and continue [EXPLANATION OF MISSION]
• Your dollars go further today, Wildcats! Check out the matching gifts and challenges at linfield.edu/onewildday. #WildforLinfield
• Today’s the day! Join me in making a difference during Giving Day and go #WildforLinfield. Let’s build something unbelievable! #UncommonU
• I'm so excited to go Wild for Linfield and support Giving Day! You can support Wildcats by visiting my fundraiser page at linfield.edu/onewildday and donating on April 8.
• On April 8, give where your heart is! To support my fundraiser and go Wild for Linfield, go to linfield.edu/wild.
• Are you ready to go Wild for Linfield? Join your fellow Wildcats on April 8 and support Wildcats! #WildforLinfield linfield.edu/wild
• Get ready to get up and go #WildforLinfield for Giving Day on April 8! Follow @LinfieldUniv to stay updated on the unbelievable giving movement!
• A little can go a long way when we go Wild for Linfield together and give on April 8 for Giving Day! linfield.edu/wild #WildforLinfield #UncommonU
• Attention all Wildcats! Life at Linfield wouldn't be the same without the generous donations of our Wildcat community. Linfield students need your support! Join us for going Wild for Linfield on April 8 for Linfield's annual giving day!
• Today is Giving Day — it's time to go Wild for Linfield! This year, I am supporting because [REASON YOU SUPPORT UP]. Please join me by making a gift of any size to @LinfieldUniv. Linfield.edu/wild #WildforLinfield #UncommonU

Post interesting information about the project, fund, or area you love that you are supporting. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Be sure to explain what it is all about. Let them know how they can donate and ask them to spread the word as well.

Invite your constituents to go Wild for Linfield and be part of Giving Day so they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebrating!

Tell them about the specific project, fund or area you love that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Whenever you share information and include the @LinfieldUniv handle and #WildforLinfield to further spread the word. Show that you are Wild for Linfield and a part of Giving Day by using the hashtag in all of your tweets.

Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Especially during Giving Day!