Marketing major online (B.A./B.S./Minor)
Elevate your career in marketing: earn your bachelor’s degree online
Tap into your professional potential by enrolling in the online bachelor’s degree in marketing program at Linfield University.
As a part of our School of Business, the marketing major combines comprehensive business acumen with immersive, hands-on learning experiences. Our online curriculum covers a spectrum of disciplines, ranging from market research and sales development strategy to advertising, public relations and social media.
You graduate ready with the skills to craft engaging stories, make data-driven decisions in the growing world of digital marketing, and tackle career roles in social media marketing, content creation, sports marketing and more.
Join our thriving online community!
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Program features
Study full time or part time
Fully online
Study full time or part time
Transfer up to 72-semester credits
Transfer friendly
Transfer up to 72-semester credits
$495 per semester credit
Scholarships available
Affordable tuition
$495 per semester credit
Scholarships available
Why earn your online marketing degree at Linfield University?
Study when and where you like with our 100% online program
We designed our online marketing major and certificate programs to offer the same high–quality business education as our on-campus program but with added flexibility and convenience.
With part-time or full-time enrollment options, our online program accommodates the needs of working professionals, adult learners and traditional first-year students who don’t live close to our campus locations.
Participate in hands-on learning
Linfield’s marketing degree program prioritizes your success by incorporating experiential learning opportunities that focus on strengthening your skill set. Our online program culminates in an internship, allowing you to apply your theoretical business and marketing knowledge and grow professionally.
With the help of an advisor and departmental internship coordinator, you’ll secure an internship in a private, public or nonprofit organization and enter the workforce. From collaborating on ad campaigns to overseeing essential administrative tasks, you gain a new understanding of what a marketing career looks like while enhancing your resume.
Tailor your online marketing degree to your goals
Every academic journey looks different. At Linfield, we believe you should have the power to personalize your education to suit your interests and align with your career goals. Our marketing program lets you choose between earning a Bachelor of Arts (B.A.) or a Bachelor of Science (B.S.) in Marketing.
To pursue your Bachelor of Arts in Marketing, you must complete a foreign language requirement. As the business world becomes more globalized and interconnected, having robust communication skills can further your career.
Earning your online Bachelor of Science in Marketing requires enrolling in additional STEM-focused courses. Studying topics such as biology, data science, sociology or psychology solidifies your critical thinking and analytical competencies and broadens your general knowledge.
If you would like to explore the business sector but don’t want to commit to an entire degree program, you can obtain an online certificate in marketing.
Accelerate your graduation with transfer credits
Do you already have some previously earned college credits or hold an associate degree? You can transfer your credits and apply them to the marketing bachelor’s degree. Like more than 70% of our online students, you can graduate in less than three years and get a head start on your career.
Online bachelor’s in marketing program curriculum
The curriculum of Linfield’s marketing major program takes a career-focused approach, which ensures you receive a comprehensive education that prepares you to excel in a variety of industries and career roles.
Before taking the major-specific classes, you must take proficiency courses in economics, statistics and finite mathematics. These courses equip you with more advanced accounting and analytics concepts.
Your core coursework covers all essential business disciplines, ensuring you grow as a versatile professional. As you study business law, financial and strategic management, and organizational behavior, you gain a deeper understanding of business theory and best practices, as well as how to lead effectively and with integrity.
To specialize your marketing expertise, choose three electives from a range of focuses, including:
- Business ethics
- Global supply chain management
- International marketing
- Promotion management
- Sports marketing
Learn from industry experts
Linfield’s School of Business faculty is dedicated to your academic success and professional development. Their wealth of expertise and years of experience bring a unique perspective to your education as they share industry knowledge with you and your peers.
Meet our School of Business facultyMarketing career outlook
With your bachelor’s degree in marketing, you graduate with strong written and verbal communication skills, strategic business instincts and robust problem-solving abilities. This equips you for a range of entry-level positions, including:
Account Manager
Marketing Manager
Project Manager
Service Operations Manager
As you acquire more experience and expertise, you can pursue higher-level management positions, promising steady career growth and expanding your earning potential. The Bureau of Labor Statistics projects that the employment of advertising, promotions and marketing managers will increase by 8%, more than double the national average.
Marketing managers can make a steady median annual salary of $157,620, far exceeding the national average of $48,060. While income can vary based on where you live, your level of education and numerous other factors, pursuing a career in marketing empowers you to build a stable life for yourself and your family.
Online marketing program admissions
Begin your journey to studying at Linfield University. Learn more about the admission process and requirements for the marketing bachelor’s degree program.
Tuition and financial aid
Education has the power to transform lives. That’s why Linfield creates affordable paths to earning a degree. With 90% of our students receiving financial aid, we are committed to improving access to higher education by offering competitive tuition rates and generous financial assistance resources.
Join Linfield’s Wildcat community — earn your marketing degree online
Whether you want to pursue a career in digital marketing, social media or advertising, earning your online bachelor’s degree in marketing from Linfield University will get you one step closer to your goals. Our emphasis on real-world learning and broad business education helps you build long-lasting consumer relationships and promote companies’ success.
Say “yes” to a professional future in marketing. Apply to Linfield University Online and Continuing Education today!
Start your application Request informationHave questions about attending as an online student? Connect with our Online and Continuing Education (OCE) admissions counselors.
