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Wine Marketing Certificate

Certificate in

Wine Marketing

The wine marketing certificate program gives you the knowledge and experience you need to prepare for a career in the growing wine industry. With an emphasis on the business side of wine, courses focus on subjects such as sales management, communications and marketing strategies. The program, to give you a better understanding of the field, also includes courses on contemporary wine production and distribution. At the completion of your studies, you will have greatly expanded your job prospects.

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As a wine marketing student at Linfield

you might take:

Fundamentals of Wine

Introduction to the multi-faceted world of wine, including cultural and business aspects. Gain a liberal arts perspective involving theory and application to the Oregon wine industry within a global context. Participate in discussions of wine history, viticulture, winemaking, marketing, sales and wine appreciation. (WINE 205)

Contemporary Business

Introduction to the basic functions of management and business. Business as an integrated entity, both in the U.S. and global environments. Forms of business ownership, business ethics, production, human resources, marketing, accounting and finance. (BNSS 250)

Marketing

The elements of marketing emphasizing the managerial considerations in planning market strategies. Target markets, buyer behavior, product parameters, price, promotion and distribution. (BNMK 321)

Studying wine marketing at Linfield

Learning Outcomes

  • Describe the functions of business, with an emphasis on wine business

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  • Apply elements of the marketing mix and other marketing concepts to wine-related businesses

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  • Demonstrate basic knowledge of historical, cultural, and aesthetic aspects of wine

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  • Demonstrate detailed understanding of a specific area of wine marketing, such as sales management or social media

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Employment Opportunities

While the “old world” wine industry (mostly European) still rules the roost, American wineries have been on the rise in recent years. At last count, there were nearly 9,000 of them in the United States. Although accurate figures can be hard to come by, it is reliably estimated that the industry employs hundreds of thousands of people. Because they love what they do, some workers don't consider money to be a motivating factor. With that said, there is ample room for advancement for employees who love the industry and want to get ahead.

Graduates of the Linfield University Online and Continuing Education program could pursue a career as a marketing professional, social media expert, compliance manager, or direct-to-customer marketing manager.

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Have questions about studying in Linfield's Online and Continuing Education program? Reach out! We'd love to connect with you.

Deanna Fairchild
Deanna Fairchild
Assistant Director of Admission for Online and Continuing Education

503-883-2345
dfairchi@linfield.edu